There was a time when we organized ourselves into little boxes. It was easier to tell others what exactly we did. As time went by, the boxes became smaller, giving space only to specialists.

We were born and grew up doing a lot of things in different boxes. And it didn’t take long for us to understand that they had something in common. Everything we did helped our client sell.

We said that advertising messes with the consumer’s head and promotion with their hands. But only over time did we realize that it didn’t matter what we did, or how we did it. The expected result, at the end of the day, was just sales.

We wake up every day with the conversion funnel in our heads. And we create ideas to bring the largest number of qualified people into the funnel, and more ideas and proprietary products* to turn them into Shoppers and convince them to choose our brand and buy and repurchase our product.

Today we understand that advertising, promotion, live, digital, social, POS, Retail are the means and not the end. We only do one thing. We sell. And how do we do this? With all this and much more.

• We don’t advertise. We sold.
• We don’t do promotion. We sell a lot.
• We don’t do content, social and digital. We sell on all screens.
• We do not hold events, fairs and conventions. We sell the idea and the message to all stakeholders, employees, clients and consumers.
• No. We do not do POS, Retail and Actions for Shopper. We make them take the product with their hands, and through all the senses, we sell it.
• And of course, we are not data-driven. We use the information to understand that each person is a unique being and not a number and, with creativity, we transform them into Shoppers and sell them.

We tell stories to sell. And the Bullet logo, the target, which has always been seen in a single plane, referring to strategies that hit the nail on the head, seen from the point of view of the Multiverse has always been a perfect conversion funnel. Our essence since the first day of our lives.